Research from the Training Industry has come up with top 5 issues that sales teams face.
Top Five issues
- Value propositions that differentiate you from the competition
- Translating products and services information into solution stories
- Elevating messages to the executive buyer
- Assessing and responding to customer needs
- Handling objectives
The basic premise is that marketing and sales need to work together to create the right tools and messaging that will make the best impact.
Here is a link to my slides on creating sales and marketing integration.