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Does small business need SEO

  • Have a Mag
  • June 4th 2012

Recently I met with a SEO expert (yes they seem to be coming out of the woodwork lately!). I have spent a lot of time researching this area recently and here is what I have found out for small business owners.more pg17

Getting Your Marketing Strategy Right is Critical

  • Web 123 Blog
  • May 17, 2012

Whenever I work with a small business you are just so keen to get into the tactics of a Facebook Page or a google search campaign or a referral program rather than the strategy behind this activity. It is understandable because it is easy to see that marketing activities create action, leads and sales.However, it is critical to get clear about your marketing strategy first, if you want to attract…more

Great Online Forms and Survey Tools

  • Women’s Network Australia Blog
  • April 2, 2012

I love forms and surveys. They are such a great idea for customer insight, lead generation and thought-leadership. Creating a great sign-up form for your website or blog, a quick survey to check how your customers feel about you can be done in a matter of minutes. People underestimate the value that a well designed form can give your customer.

A brilliant tool to assess your online marketing 

  • Flying Solo
  • March 25, 2012

To improve the results from your online marketing, you need to consider the top, middle and bottom of your marketing funnel, and assess how effective you’re being at each stage.

7 Ways to Gain or Maintain Your Competitive Advantage

  • Women’s Network Australia
    November 30, 2011

The clear winners in business, no matter what their size, are those that find new definition around innovation, and use new ways of communicating the value of this innovation to their key customer segments, and those who spend more time LISTENING.

SME marketing lessons from Ita Buttrose

Dynamic Business
November 17, 2011

With a restlessness in my body (largely to to Ita stirring up some “big ideas”), I have decided to share my key take aways from Ita’s talk. Ita shared some really valuable marketing insights that we can all leverage!

Is podcasting for you? 

  • Business Chicks
    August 24, 2011

Are you an expert in your field? Then podcasting could be a great tool to reach a larger audience, show off your expertise as well as building your credibility.

Does your business have a strong brand? 

  • Dynamic Business
  • August 1, 2011

In the past, it was assumed that to have a brand you needed to be a big company. Not so. Everyone has a brand and it is up to you to look after it. A brand is how your customers and employees feel about your company.


Before you start building your website

Nearly one in four micro businesses in Australia don’t have websites – yet. If you’re one of them, and looking into your options, here are some key issues to consider


How I Started Marketing My Small Business by Danielle MacInnis

  • Marketing About.com

If you don’t know what to do next, get some advice. It will save you time and money. It doesn’t have to cost the earth.The web is a fantastic source of information but there is nothing like speaking with someone 1:1 and hearing their tailored solution for you.

Member Feature

  • Womensnetwork.com.au

My biggest asset has always been to think like a customer. This empathy for customers has created many insightful marketing strategies for my clients. I have many great milestones over my marketing career and right now I am most proud of strategically growing my small business successfully since it began 4 years ago.

5 must haves in your marketing tool kit

  • Australian Women’s Mentoring Network

It seems to me common sense but unless you live and breathe marketing all day everyday maybe some basic marketing tools just aren’t on your radar. This article is all about some practical marketing ideas that you can implement today.
Here are my list of top 5 must haves in your marketing tool kit.

70 of the best small business marketing applications – most free

  • SMB. hivefire.com

In the last 5 years I have come across some of the best marketing tools for small business and the incredible thing is most of these are free or at a very low cost. I want to share them with you!

It is such a good time to start a business because many of these applications allow you to run your entire business at a very low cost and achieve things that only a few years ago, just large… more

Whisper marketing …. what’s the buzz

  • The customer collective
  • May 16, 2008

If you are on the ball you will have heard of whisper marketing by now. That is to plant a person in say a shopping centre and recommend a product to a fellow shopper. This “word of mouth” is constructed yet could have the same effect as a viral campaign, spreading the idea to others.

The issue seems to be that it is a misrepresentation because it is a constructed scenario, however creative it… more

Grow sales by giving customers a taste of you

  • Flying Solo
  • February 19, 2011

Giving potential customers a taste of your wares is a great way to move them along the buying path. Supermarkets, shampoo and coffee companies have been doing it for years. Here’s how you can too.

7 Small Business Internet Marketing Tips

  • The Customer Collective
  • February 19, 2011

Here are my tips for marketing a small business

If Content is King, Then Context is Queen

  • The Customer Collective
  • March 31, 2011

As a small business it is likely that you are trying desperately to keep abreast of all the content and the many ways to digest it at the moment. Blogs, podcasts, u-tube, social media sites and forums. Hopefully you are also asking what content should be creating for your business by asking a few key questions. What purpose does the content serve, what do my customers want and will find useful and… more

Five Ways to Engage With Your Customers

  • Flying Solo
  • March 28, 2011

Today more than ever, the customer is in control of the conversation with and about your business. Follow these tips to join in the chatter and develop your relationship with them.
The president of Harley-Davidson got it right when he said “The more you engage with customers the clearer things become and the easier it is to determine what you should be doing”.

Grow Sales by giving customers a taste of you

  • Flying Solo
  • February 19, 2011

Giving potential customers a taste of your wares is a great way to move them along the buying path. Supermarkets, shampoo and coffee companies have been doing it for years. Here’s how you can too.

Build Your Small Business From the Inside Out

  • Australian Businesswomen’s Network
  • April 12, 2011

Look at the values that you live your life by and ask yourself: Are you using these in your business? Are you being true to your inner core beliefs? If so, how can you action these even more fully so they make a real different to your staff and customers everyday?

10 Tips To Improve Your Website Conversion

  • Biznik
  • April 22, 2011

The web is part of our lives and our communication. Digital communication, social media, applications and technology are all transforming the relationship we have with our customers family and friends.

So if the web is now a serious communication channel how do we leverage it as a lead generation, community building and awareness tool? Firstly lets look at who is doing it well.

Susan Gunelius Interview on Social Media, Branding and Content Strategies

  • The Customer Collective
  • May 26, 2011

I was fortunate enough to interview Susan Gunelius this week (podcast link) and she has some great tips for the small business around social media, branding and creating the right content strategy.

Why it is important to have a business Model?

  • My Venture Pad
  • November 24, 2009

First question, what is a business model? A business model is a framework, the engine room that you use to run and have visibility to your business. It answers the questions for all business…

Do you really need a new website?

  • My Venture Pad
  • July 4, 2009

This week I have been assessing whether I need to redesign my website. Even a new client said it didn’t do me justice, but hey he is a client now so maybe it was still effective! What are we trying to achieve with a website anyway? How do we measure its success? Sure we all want it to look nice but isn’t the real measure of a successful website if it achieves your goals? What are my goals for my website?

Five Must-Haves In Your Marketing Tool Kit

  • Australian Businesswomen’s Network
  • June 22, 2011

Unless you live and breathe marketing all day, everyday, there may be some basic marketing tools that just aren’t on your radar. This article explains some practical marketing ideas that you can implement today.